Another Sunday and another interesting time with Dougaru Smith. Now Dougaru is a highly motivated client. Motivated by his love of Subaru and his state of Vermont. Today we did some unrelated things to our typical marketing or design meetings, like wiring him up with an audio system for his work space at the dealership. And while un-entangling the myriad of cables and wires the conversation fell to search engine marketing and content generation. So after a brief and detailed chat on how things like keywords and meta tags can affect your search engine rank we got talking about content. And how to best generate it for his website in particular.

Rough draft for client.Fun and profit

Armed with his gas sipping 2012 Impreza. And his love of the open road.Be it highway or dirt track. We are going to be heading out together or him, solo with his video camera and road tripping. Cruising to various known and unknown places to the both of us. See what we can see as we get there or when we arrive. Content being the key it seems to a good search engine rank in any search engine. From Google,Bing or Yahoo let alone the myriad of Search Engine few of us have seemingly heard of. So to you the reader be you client or random viewer. Get out there and make some original and worthwhile content specifically targeting what ever it is you decide to try to rank for. athletic coaches, Sales people ,restaurants or even me A graphic designer with some marketing and internet chops.

Its not just about keywords and esoteric code these days. The internet and the folks who travel it are hungry. Hungry for information, humor,drama, whatever. Not just dynamically driven sales pages that digitally pimp your wares 24 hours a day. But a name.A face.A voice, a voice with something to say . Show some passion.Or in the words of Dougaru “Show some love”

In my case, I recently posted some art and or graphic design depending on what you want to call it. Most of it thus far generated for clients.Some of it for fun and passion and will be posting some other designs and sketches soon. This is what I do. This is what I love to do and most of all this is what I love to get paid to do. So I will venture forth and share it to the small slice of the internet that cares to view. Sure , my end goal is to get a better ranking in the search engines..ok specifically Google these days. So I will open it up to the interweb and see who finds me. Maybe its a future client , perhaps its just some one looking for some interesting graphic designs or other forms of digital or analog artworks. Maybe specifically to Vermont or maybe just based on title or type. Who knows.

Point being with out showing more then a digital store front or office space , your not really going to get much traffic these days. The rules as ever have changed. And sure as the sun shines and the rain falls ,the will change again. But one thing is certain as I and others have been saying for years, “Content is King”

So yep another fine Sunday. Spent with a client turned friend. Explaining something that is seemingly routine or mundane to me. Yet fills some one with wonder and excitement. And hey getting paid to have random road trips with a friend(and client) aint such a bad way to spend the day. More on this and other things soon.

Check ya.

pd.