What is Graphic Design?
Graphic Design, simply put is a way of communicating visually. With the use of simple things such as color and shapes. It can join almost any visual media such as print or photography both in analog and digital states. It is a tool to convey a message optically, when words alone are not enough to stress a point or message.
Visual communication is a powerful tool. A picture can in fact replace a thousand words. When one can not write or speak a message, graphic design comes to the forefront of the discussion. If one has a limited physical space to convey a message in.
Or perhaps needs to communicate a message across languages, again with limitations Graphic Design steps up to the plate. A simple example of this are ‘danger signs’. Say you work in a factory under possibly dangerous or hazardous conditions.
Rather then have to post a multiple of signs informing workers or visitors about the possible risks. A visual communicator,such as a simple sign with a picture on it. Can get the job done in a limited space.
Another simple example we might see here in Vermont is a Moose or Deer crossing sign. Which illustrates the silhouette of the animal in question by the side of the road.Where they have often chosen to cross the road.
Being close to the Canadian border or with international tourist visiting Vermont, this could become cost prohibitive , if the Vermont Department of Transportation had to use signs in English,French, Chinese , Spanish etc. But a simple cartoon-like warning gets the point across,” Warning giant shaggy beast walk here SLOWDOWN!”
While this might be an over simplification of Graphic Design and its uses. It clearly shows us that pictures are an international language. And even though the internet is full of language translators these days. Some people who might be looking for you service or product might not have the time or access. So a cleverly designed website filled with intelligent designs can help convey your message and cross borders.
We see examples of Graphic Design every day and constantly . From walking or driving to work. Shopping at the grocery store and just about anything and everything else. Graphic Designers are hired by clients, be they small businesses, artists of other mediums to giant corporations or fine dining establishments.
We are visual creatures for the most part relying heavily on our eyes for every thing we do. Even for those with ‘sight challenges’ graphic design is still considered very important. The look and the FEEL can be construed by proper design. Seems almost strange that design, particularly graphic design can effect some one who is blind. But at least when it comes to designing on the internet, keeping those who have difficulty or no ability to see ‘visually’ are considered. It effects their internet experience and can also effect how your website ranks in the search engines these days.
So if you have a message you would like communicated or a product or service needing advertising or a web presence needing to be established. Be you in Vermont or New England or any where in the world. Contact us today and let’s get you communicating in an international language.