I was recently asked by Chef Martin Smith of Shady’s Deli and Vermont ProBiotica to join him at a Social Media for Small Business seminar. Chef Martin wanted me to translate “tech talk” for him. I planned to take notes for both of us and see what there is to see and learn. I had a very interesting and enlightening experience. The program started after a brief introduction from Congressmen Peter Welsh. He just cleared the stage and the featured speakers from Facebook began the seminar.
Social media is either very new or old to you. Your family uses it your customers use it. However, what does that mean to you and your small business? It means that if you are not using it to spread your brand to the marketplace you’re missing out. It doesn’t matter if you sell food or shoes or offer a service. Social media is blind to such things and is a great way to reach out and touch potential new customers or keep your current ones up to date. It allows people an insight to you and your business they might not otherwise acquire. Sales of tablets and smart phones keep increasing. Hopefully website designers now consider social media as they develop their products. The social networks and smart devices stretch from your home to the local café. You see them used on TV and in movies. Bottom line is that social media outlets such as Facebook or Twitter are here to stay.
You may have heard or seen this before but still don’t have a social media presence. Why? Some people might think its just fad, a fleeting trend. Market research shows that social networking is here to stay and is on the rise. To many small business owners it is an uncharted and confusing land, filled with confusing terms and convoluted method. There is nothing wrong with that. However, there is something wrong if you don’t take advantage of the sheer power of social media. Maybe you’re just too busy. Maybe you keep saying you will get to it, and while you say this, hundreds if not thousands of possible customers or clients are just cruising by and passing your business on the information super highway, costing you dollars . Why not get some help navigating the social networking jungle? Your competitors are. On each new day more small business in Vermont and the rest of the world are taking advantage of it. Social media allows you and your business to share ideas, and tell customers of sales and specials.
Why not give Peter at Vermont Design and Marketing a call and let us help you get your feet wet in the sea of social networking. From page and profile set ups to content generation or let us run your small business social networking profile.
Well as the last update brought us the glad news of officially working with VermontProBiotica.com. An initial check of keyword and seo opposition has led to a wee challenge. What challenge ? Although there are only a handful of Kim Chi makers here in Vermont, the phrase ‘ProBiotics’ is ripe with competition. Looking forward to the challenge of getting the new client found. In local markets and nation wide perhaps. Finally got some Search Engine Optimization work that will need some real grey matter grinding.
Just got into the page and banged out a quick header banner and already the website design is starting to fall into place. Quick meeting with the client today to discuss menu navigation and site functionality. And seriously looking forward to the challenge.
We will be adding some pages to their menu this week. Specifically a menu page as the product is delicious on its own. But after making a Thai Fried Rice inspired dish using the Vermont ProBiotica Kim Chi have the urge to share it. So will be talking to the Chef Owner and Owner Operator today.
stand by for the yum.
We would like to welcome VermontProbiotica.com to the family. Just picked up the client (and some of the Vermont made Kim Chi) and it’s a promising and a tasty partnership. Just getting started. Their dot-com is in place and the work on design and content generation is going on behind the scenes. So from getting to write and video their development there is search engine optimization work going on and best of all product testing, I did say tasty.
So stand by and check back soon will be keeping the site up to date with their progress. However I can and will tell you its 100% Vermont product and I even think their produce is currently sourced with local farms. So from farm to table to internet..